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Handbook of Political Marketing

Bruce I. Newman - Business & Economics - 1999 - 826 pages
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political ...
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Campaign Reform: Insights and Evidence

Larry M. Bartels, Lynn Vavreck - Political Science - 2000 - 274 pages
DIVOffers a critical but surprisingly optimistic view of the current state of American electoral politics through a focus on political campaigning /div
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Presidents and Prime Ministers: Conviction Politics in the Anglo-American ...

Patricia Lee Sykes - Biography & Autobiography - 2000 - 462 pages
She reveals how conviction-style politicians have appeared in the U.S. and U.K. at the same time: individuals who articulated similar ideas that adapted liberal ideology to ...
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Reagan's Revolution: The Untold Story of the Campaign That Started It All

Craig Shirley - Political Science - 2010 - 448 pages
Today's political scene looks nothing like it did thirty years ago, and that is due mostly to Reagan's monumental reshaping of the Republican party. What few people realize ...
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