The Gutenberg Galaxy

Front Cover
University of Toronto Press, May 31, 2017 - Communication and culture - 336 pages

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries -- despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today's global village, The Gutenberg Galaxy?is an indispensable road map for our evolving communication landscape.

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User Review  - breadhat - LibraryThing

This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. I really like ... Read full review

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User Review  - leontes47 - LibraryThing

Argues that the advent of printing changed the way we think and the way society works. I was bowled over by this book as an undergraduate in the early 60s, for the new perspectives it opened up. However, I now find it lacking in substance. Read full review

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About the author (2017)

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

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