Communication: Principles for a Lifetime

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Communication helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental principles. Written by experienced and highly regarded textbook authors and teachers, Communication:Principles for a Lifetime provides readers with all the theory and skills necessary in the introductory course - in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge of basic communication is learning the myriad of skills, principles, and theories, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book: Be aware of your communication with yourself and others. Effectively use and understand verbal messages. Effectively use and understand nonverbal messages. Listen and respond thoughtfully to others. Appropriately adapt messages to others. For anyone interested in the art of communication.

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Contents

Principles of Communication
6
CHAPTER
9
Appropriately Adapt
10
Copyright

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About the author (2001)

Diana K. Ivy received her undergraduate degree in speech communication and theatre from Texas Wesleyan University in her hometown of Fort Worth, Texas. After serving Wesleyan for four years as Assistant Director of Admissions, Ivy pursued graduate education in the Department of Communication at the University of Oklahoma. Concentrating on instructional and interpersonal communication there, she received her M.A. in 1984 and her Ph.D. in 1987. Ivy's first faculty position was in the Department of Speech Communication at Southwest Texas State University, where she received the Professor of the Year Award from the Nontraditional Student Organization and the departmental Outstanding Teacher Award. She then served four years as Basic Course Director in the Department of Communication at North Carolina State University. Currently, Ivy is an Associate Professor of Communication Arts and Director of the Women's Center for Education and Service at Texas A&M University-Corpus Christi.

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