The Lost Art of the Great Speech: How to Write One--How to Deliver It

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AMACOM, Oct 5, 1999 - Business & Economics - 288 pages
"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
 

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Too much "how to", too little meaty example. Read full review

Contents

Foreword
Before You Speak
Preparing to Write
Outlining and Organizing
Beginning Well
The Best of References
Watch Your Language
Write It Right Say It Right
Wisdom of the Ages
Get Personal
Statistics and Other Lies
Closing the Speech
I have the honor to present
More Than Words Can
The Final Stages
And So to Speak

Secrets of the Pros
An Editing Checklist for Speech Writers

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About the author (1999)

Richard Dowis (Waleska, GA) recently retired from his position as senior vice president at the PR firm of Manning, Selvage Lee. He now leads several popular business-writing seminars and is the president of the Society for the Preservation of English Language and Literature. He has also won PRSA Phoenix Awards for speech and annual report writing. His books include How to Make Your Writing Reader-Friendly and (as coauthor) The Write Way.

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