Media Research TechniquesArthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation. |
Contents
Television Soap Opera Characters | 5 |
Video Game Players | 11 |
Images of Shopping Malls | 111 |
Images of Disneyland | 117 |
Writing With Style | 123 |
Avoiding Common Writing Errors | 137 |
Writing a Research Report | 159 |
About the Author 175 | |
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Common terms and phrases
analyze answers APA style argument assignment attitudes audience basic behavior Chapter characters codes comic strip comics pages concepts conclusions conducting content analysis deal depth interviews describe discussion Disneyland example exercise experiment experimental group explain Ferdinand de Saussure film focus group humor ideas important insights interesting interpret investigate involved John love journals kind language library research listen logic look magazine advertisement Mary mass media material means media research metaphor Metonymic Newspaper Comics obtain offer opinions paper participant observation particular person play popular press problems pronoun questions quotations quote radio talk shows reader record relationships research projects respondents rhetorical analysis roles and counterroles sample scholarly sentence shopping malls situation comedy soap operas Social Role Analysis society sometimes style suggest superego survey television programs tell term things tion topic typefaces various video game players violence