means of his introduction. We shall now consider some of the methods by which the proper kind of attention may be secured.

2. Methods of securing proper attention.

A. Immediate statement of purpose.

One of the most effective methods of securing the natural attention of the audience is by an immediate statement of the purpose of the discourse. It will be remembered that in the preparation of the brief the student was cautioned against the evils of a long introduction. He will also recall that the introduction was to contain only the main issues and the essential steps in the analysis by which they were reached. This same brevity should characterize the introduction to the argument. The audience is naturally interested in what the speaker believes and the reasons for his arguing in favor of or against the proposition. Therefore he may gain the fixed attention by stating at once just what he purposes to do. An extreme form of this kind of introduction would be as follows:

"There are two reasons why we maintain that the Federal Government should levy a progressive inheritance tax; first, because the national government needs it as a source of revenue; and second, because it will remedy the evils resulting from 'swollen' fortunes.

'The Federal Government needs this tax as a source of revenue because, etc."

This introduction is an immediate statement of the purpose of the argument and will secure the attention of either reader or hearer.

In addressing an audience there are some cases in which just such an introduction should be used; for example, when previous speakers have dwelt upon the analysis of the question, or have given full dissertations on the origin or history

of the subject, or lengthy definitions of terms and explanations of processes of reasoning. Again, such an introduction may be used when the time limit is very short or where the audience is presumed to be thoroughly familiar with the subject under discussion. Lincoln uses this method in introducing his discussion on the necessity of a settlement of the slavery struggle, as the following introduction to his Springfield speech will show:

"If we could first know where we are, and whither we are tending, we could better judge what to do and how to do it. We are now far in the fifth year since a policy was initiated with the avowed object and confident promise of putting an end to the slavery agitation. Under the operation of that policy, that agitation has not only not ceased, but has constantly been augmented. In my opinion it will not cease until a crisis shall have been reached and passed. 'A house divided against itself cannot stand.' I believe this government cannot endure permanently half slave and half free. I do not expect the Union to be dissolved; I do not expect the house to fall; but I do expect it will cease to be divided. It will become all one thing or all the other. Either the opponents of slavery will arrest the further spread of it, and place it where the public mind shall rest in the belief that it is in the course of ultimate extinction, or its advocates will push it forward till it shall become alike lawful in all the states, old as well as new, North as well as South."

In this introduction it is seen that Lincoln comes at once to the point: "I believe this government cannot endure permanently half slave and half free." He makes his introduction complete by repeating this idea so that no one can fail to understand the point he is making. The two sentences which precede his statement and the three sentences which follow it state the same idea in different forms. In an introduction the speaker must not only make his position

so plain that it can be understood, but he must make it so plain that it cannot be misunderstood. This is what Lincoln does in the introduction to his Springfield speech and it is what must be done in every effective speech of this character. The introduction quoted above touches lightly upon the origin and history of the question with the simple statement: "We are now far into the fifth year since a policy was initiated with the avowed object and confident promise of putting an end to slavery agitation. Under the operation of that policy, that agitation has not only not ceased, but has been constantly augmented." More extended statements of the history here alluded to are given further on in the argument at such places as they are needed. Here in the Introduction merely the significant results of origin and history are stated in the briefest possible form. This method of stating the introduction well illustrates the application of the general principle that extensive treatment of facts of origin and history should not be allowed to interfere with the immediate statement of the purpose of the argument. B. Illustrative story.

Sometimes the fixed attention of the audience or reader may be gained by the use of an illustrative story. No speaker or writer should attempt to use this method of introduction unless he is absolutely confident of his ability to carry it through successfully. A story must conform to the following rules before it can, with safety, be adopted for the purpose of an introduction:

(1) The story must be interesting.

(2) The story must be well told.

(3) The story must be obviously connected with the point which the arguer wishes to bring out.

If the story be of the comic variety, and is to be told orally, the speaker must make sure that the audience will laugh

with him and not at him. Nothing is more fatal to natural attention than a story which "falls flat." Regarding the aptness of the story as illustrating the point which the speaker wishes to make, it need only be suggested that the connection must be obvious. If any explanation is required after the story is told it usually serves to kill attention rather than to create it. The connection must be so obvious that the speaker is able to lead his auditors skillfully from the story directly to the point at issue.

C. Quotations.

A third method of introducing an argument is by the giving of a familiar quotation, or a quotation of the opposing speaker or someone concerned in the controversy. Such a quotation must be very plainly connected with the subject, and its bearing on the point which the speaker wishes to make must be evident. In this respect the requirements of an introductory story and an introductory quotation are identical. An example of an introduction in which a quotation is used is that of the speech of Roscoe Conkling in which he urges the nomination of Ulysses S. Grant for President. This introduction begins as follows:

"When asked what state he hails from

Our sole reply shall be

He comes from Appomattox,

And its famous apple-tree."

Likewise a speech advocating the adoption of free silver in our monetary system began with

"There is a tide in the affairs of men,

Which taken at the flood leads on to fortune."

In some cases the quotation may be used merely to secure the immediate attention of the audience. In such a case it must bear directly on the circumstances of the occasion, as when the third speaker in a college contest took advantage

of the two preceding speakers, who had both forgotten their speeches and had been compelled to retire from the platform, by beginning his speech with the quotation,

"Lord God of Hosts, be with us yet

Lest we forget, lest we forget."

The effort was a decided success, if success were to be judged by the amusement of the audience, but it only prolonged the time required to get the attention of the audience fixed on the serious subject which the speaker wished to present. Such a quotation may attract attention, and if that is all that is required, well and good; but the usual requirement is to attract attention in such a way that it will be fixed on the subject in hand. Therefore the temptation to attempt comedy should be carefully guarded against, and quotations should be used which will procure more substantial results.

Of the three methods for securing proper attention herein given the first is by far the most important and the most useful. The second and third methods should be attempted only when the circumstances are most favorable as measured by the principles stated in this discussion. The student must keep constantly in mind the object to be gained by the introduction, namely, the natural fixed attention of the audience.

II. Interest-maintained by the proof.

1. Necessity.

The necessity of maintaining the attention of the reader or hearer throughout the proof is obvious. No permanent results can follow an argument which is not fully comprehended. Even though the closing paragraphs arouse the emotions, and a strong persuasive appeal is made in the conclusion, they only result in persuasion, and we have learned that in an effective argument conviction and persuasion must exist together.