The Atlantic Monthly, Volume 139Atlantic Monthly Company, 1927 - American essays |
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Page 1
... given to these sales the Galleries were thronged for weeks before the auctions , and high prices were realized . This brings up the legitimate query , why must some articles of sale be confined to paid advertisements , and others be given ...
... given to these sales the Galleries were thronged for weeks before the auctions , and high prices were realized . This brings up the legitimate query , why must some articles of sale be confined to paid advertisements , and others be given ...
Page 2
... given in full , all the at- tendant circumstances - every detail but one : ' He was engaged , ' said the account , ' in advertising a cigarette . ' The pathos did not lie in the tragic death of the aviator - though that was lamentable ...
... given in full , all the at- tendant circumstances - every detail but one : ' He was engaged , ' said the account , ' in advertising a cigarette . ' The pathos did not lie in the tragic death of the aviator - though that was lamentable ...
Page 4
... publicity means in terms of money as advertising men estimate space . There are 2008 daily morning and evening newspapers pub- lished in this country , and 548 of them issue Sunday editions . Say the average space given GNATS AND CAMELS.
... publicity means in terms of money as advertising men estimate space . There are 2008 daily morning and evening newspapers pub- lished in this country , and 548 of them issue Sunday editions . Say the average space given GNATS AND CAMELS.
Page 5
... given to the preliminary write - ups , and that in this instance the public , for whose benefit it was all done , got too much of it . The newspapers are debarred from admitting , much less claiming credit for , their yeoman service ...
... given to the preliminary write - ups , and that in this instance the public , for whose benefit it was all done , got too much of it . The newspapers are debarred from admitting , much less claiming credit for , their yeoman service ...
Page 10
... given to secure a subscription is a premium . Certainly a serial story published in the columns of a newspaper differs only in degree , not in kind . In this category belong all stories of current happenings extended beyond their worth ...
... given to secure a subscription is a premium . Certainly a serial story published in the columns of a newspaper differs only in degree , not in kind . In this category belong all stories of current happenings extended beyond their worth ...
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