The 25th This great car is the climax of the Franklin policy of always keeping ahead FRANKLIN NOW ON VIEW at all dealerships-and at the New York COUPÉ NOW $2490-SEDAN NOW $2790 FULLY EQUIPPED F.O.B.SYRACUSE, N.Y.-OTHER TYPES IN PROPORTION craftsman of ability. But to halt the definition there would be to tell only half the story. She is more than a craftsman; she is one of the few authentic creators of genre pictures in America. Once more her scene is laid in the Middle West, where rolling prairies serve as sombre background for men and women whose lives take their tempo from a primary struggle with nature. It is a story of conflict- a hopeless sort of conflict which Lucian Dorrit wages with the strong, dominating Hattie Murker, who has taken him deliberately to spite a former lover. His struggle to be master in his own house goes behind his wedding day — to almost prophetic memories of the great William Dorrit's domination by Lucian's mother. With a growing sense of fatality, he regards his own marriage as a struggle, doggedly driving himself through his wife's triumphs to the final test of strength for which he must conserve all his forces. When it is over, his comment to old Dr. Muller sounds the emptiness of victory: 'Perhaps I'll be in Hell for the rest of my life, but I'll be there free. And that's what I wanted, is n't it?' Miss Ostenso knows how to fashion a character Η as well as she understands the construction of a novel. Her success appears to grow out of the fact that she is no mere observer, hanging over the fences and wondering, curiously, how the men in the fields can endure their plodding fate; nor is she a visitor in the kitchens of their wives, pondering the narrowness of their circumscribed A existence. Rather, she is one of them; she has grasped their point of view and, instead of the conventional, anæmic study of repressed lives transplanted from their proper urban background, she has contrived a story which is redolent of the soil. More, it is dramatic, but in this latter quality lies one of the dangers of Miss Ostenso's method Building toward climax, she gradually heightens her action until it approaches sheer melodrama. The characters assume a frantic attitude toward their situation which seems theatrical, unreal. It is unfortunate that such a fine novel should be marred by overstressing, but it seems quite safe to predict that the author, having mastered form so well, will learn, as she matures, the quality of restraint which she seems now to lack. STEWART BEACH The books selected for review in the Atlantic are chosen from lists furnished through the courteous coöperation of such trained judges as the following: American Library Association Booklist, Wisconsin Free Library Commission, and the public-library staffs of Boston, Springfield (Massachusetts), Newark, Cleveland, Kansas City, St. Louis, and the Pratt Institute Free Library of Brooklyn. The following books have received definite commendation from members of the Board: Non-Fiction Charles W. Eliot: The Man and His Beliefs The selected writings of a great educator HARPER & BROS. 2 vols. $10.00 East of the Sun and West of the Moon, by Theodore and Kermit Roosevelt Man and the State, by William Ernest Hocking CHARLES SCRIBNER'S SONS $3.50 YALE UNIVERSITY PRESS $4.00 Personal Reminiscences of Auguste Rodin, by Anthony M. Ludovici The Book of Marriage, by Count Hermann Keyserling J. B. LIPPINCOTT Co. $3.00 HARCOURT, BRACE & Co. $5.00 A symposium by twenty-four authors on a most provocative subject Fiction Tar: A Midwest Childhood, by Sherwood Anderson A boy's life from consciousness to adolescence A Man Could Stand Up, by Ford Madox Ford BONI & LIVERIGHT $3.00 A. & C. BONI $2.50 The final volume The end of the war seen through the eyes of a stolid, well-instructed character. of a war trilogy Summer Storm, by Frank Swinnerton The love and jealousy of two sisters GEO. H. DORAN Co. $2.00 Don't let it become serious! S you probably know, certain harmful bac and throat. And unless proper precautions are employed these disease germs may often get the upper hand and multiply more rapidly than nature can fight them off. At such times your throat becomes irritated -Nature's way of telling you there is danger ahead. Particularly at this time of year everyone should watch the throat very carefully. The ideal mouth and throat protection is the systematic use of Listerine, the safe antiseptic. Its regular use by the entire family, as a mouth wash and gargle, is an easy way to be on the safe side. A NEW BROOM Listerine Tooth Paste is sweeping the country. And like a new broom it clean. sweeps LARGETUBE-25 CENTS Also, then you will be on the polite side in regard to that insidious condition, halitosis (unpleasant breath).-Lambert Pharmacal Company, St. Louis, U. S. A. LISTERINE -the safe antiseptic WHY NOT SELL AS YOU BUY? ORMULA and specification are key words to a good purchasing agent. Count, compare, measure and weigh; analyze for proportions and purity; test for stress and strain, efficiency and endurance. Whether it is textiles or coal, chemicals or steel, paper or gold, the buyer is wary and meticulous. And across the corridor at another desk sits the seller, sending to market the goods which are the sum of all these purchases. Does the company sell with as much pains as it buys? Granted that there must be in salesmanship a certain daring, a swift decisiveness, a touch of scorn for detail, a greater flair for human nature than for things material. Yet the average seller will do well to take a leaf out of the big book of the average buyer. In his own department the seller must also be the buyer of one essential commodity-advertising space. Too often, when he is buying space, he acts as if he were still a salesman. He ought then to be as hard-headed and hard-hearted as the P. A. Salesmen deal brilliantly in hunch, prejudice, anecdote, special pleading and large round numbers. When they come to the advertising schedule, they need to forget all that and face chill facts and stiff columns of digits. For some of them the strain is too severe. The consequent errors would be funny if they were not so costly. The mania for millions of circulation is in part a reflection of breathless space buying. Some products require mass advertising. Merchandising history has been made by the periodicals which reach millions. But like other history, it is marred by the mishaps of those who tried blindly to follow where they should never have been led. Great classes of goods and services should not be advertised to the mass. Others should be advertised partly to the mass and partly to the selective class. Advertisers who sell as judiciously as they buy know these axioms. It is these whose copy you see in THE QUALITY GROUP-next to thinking matter. THE QUALITY GROUP 285 MADISON AVENUE, NEW YORK THE ATLANTIC MONTHLY THE GOLDEN BOOK MAGAZINE HARPER'S MAGAZINE REVIEW OF REVIEWS Over 700,000 Copies Sold Each Month As A man is judged by his circle of friends, so usually is his business judged by its environment. In opening an office, a location should be chosen where one may associate with firms of established reputation. Where you will find a tenant-list representing the highest types of business. You will find that recognized leaders are grouped together in The Fifth Avenue Building. Its location-200 Fifth Avenue -has been known to New York for seven decades. Here stood the famous old Fifth Avenue Hotel, meeting place for states men, generals, people of fashion and prominence throughout the country. To have your offices in The Fifth Avenue Building is at once an asset. You have an address which is in itself a business rating. Your business is in good company. The Fifth Avenue Building is at the commercial heart of New York. Midway between the two rivers. Midway be tween the Battery and Central Park. A subway entrance is in the building. Elevated lines, busses and surface cars put you in immediate touch with all up-town and down-town Manhattan. Not everyone is admitted to tenancy. Questions are always asked among a firm's business friends. Your associates here are all of high repute. The offices have the quiet yet unobtrusive dignity of a club. The next time you come to New York, visit us. We should be glad to show you about the building. The FIFTH AVENUE BUILDING Broadway and Fifth Avenue, at Madison Square, New York |