REPORT OF CORRELATIONS COMMITTEE MRS. H. S. RICHARDS The Correlations Committee was appointed by the President in accordance with a resolution of the Board at its meeting in Washington in September, 1920. Its function is to pass upon requests received from individuals and organizations for cooperation in their projects, or to use the name of the Federation or its officers as representing the Federation for advertising or to further propaganda. Experience of the year has shown that lack of time. forbids the reference of many questions to the committee, and the committee therefore agreed that such matters should be left to the discretion of the President. When questions arise concerning which the President is doubtful in regard to assuming personal responsibility, such questions may be referred to the committee, thus avoiding immediate decisions. Since negative action by the committee implies unfavorable criticism, naturally such action should not be made public. The results of its deliberations have therefore been submitted to the President. Respectfully submitted, MRS. EDWARD BICHSEL, Utah, MRS. G. F. DAVIS, Vermont, MRS. S. M. INMAN, Georgia, MRS. N. S. MCCREADY, Washington, MRS. W. E. BREWSTER, Maine, MRS. H. S. RICHARDS, Wisconsin (Chairman). THURSDAY EVENING, JUNE 22 8:00 o'clock Amphitheater CHAUTAUQUA WOMAN'S CLUB EVENING Mrs. Percy V. Pennybacker, President Chautauqua Woman's Club, and Mrs. Wallis Tener, Chairman Drama Department, Presiding. Don Juan, or the Stone Guest A tragi-comedy in five acts by Moliere By the Guild Players of Pittsburgh and Students of Carnegie Institute of Technology, Pittsburgh Charlotte, Mathurine, peasant girls. Ellen Lowe, Mary Skurkay Frederick Snider, Russell Whitesell Act I-Don Juan's Lodging. Act II-On the Sea Coast, Sicily. Act III, Scene 1-A Forest; Scene 2-The Tomb of the Commandant. Act IV-The same as Act I. Act V By A Roadside Cross. The play has been freely translated by Thomas Wood Stevens and produced under his direction. Assistants to the Director: Theodore Viehman and Carl B. Reid. Stage Manager: George Hoag. Book Holder: Lottie Swain. Lighting by William McAteer, Vincent Malloy, and Grey McAuley. Costumes by Evelyn Cohen. Scenery designed by Alexander Wyckoff and executed under his direction. The play is the gift of Chautauqua Woman's Club to the Sixteenth Biennial Convention of the General Federation of Women's Clubs. Committee in Charge: Mrs. Wallis Tener, Chairman of Drama, Chautauqua Woman's Club; Mrs. Percy V. Pennybacker, President Chautauqua Woman's Club. "FEAST OF LANTERNS" and Outdoor Reception. FRIDAY MORNING, JUNE 23 9:00 o'clock Presbyterian House Board of Directors Meeting 9:30 o'clock Amphitheater Mrs. Thomas G. Winter and Mrs. W. S. Jennings, Presiding Invocation. BUSINESS SESSION Minutes. Report of Resolutions Committee. REPORTS AND ADDRESSES OF DEPARTMENT OF PRESS AND PUBLICITY Lessie Stringfellow Read, Chairman and Editor of General Federation News. "The News of the World." William W. Hawkins, President United Press Association. "Two Powers-Women and the Press." Sarah MacDougal, Staff Representative New York World. "General Federation News-a Toddling Two Years Old." Leslie Stringfellow Read. Greetings. Mrs. Frederick W. Weitz, Vice-Chairman Press Department. Greetings. John Farrar, Editor of "The Bookman.” INTERNATIONAL RELATIONS Mrs. Horace Mann Towner, Chairman General Theme: The Influence of Women on International Relations. The Conference will be participated in by women representing the countries of Europe, the Near East, the Far East, and Pan America. Morning-June 23. TWO POWERS-WOMEN AND THE PRESS SARAH MACDOUGAL Staff Representative New York World When Mrs. Read, your Press Chairman, asked me to come here and speak on the subject of two powers, Women and the Press, she wrote that she wanted to lift the serious work club women are doing out of the society column where bridge parties, etc., belong. That is a most laudable ambition. In order to outline how this might be done, it was necessary to deviate somewhat from this subject to the predicament in which these powers, especially the club women, and the press find themselves. Any body of women ambitious to get the recognition which they think they deserve from the newspapers, should be told of competition that exists for the newspaper space to which they aspire. The first thing the club women should realize with regard to papers is that there never was a time in the history of the world when the scramble for newspaper space was so aggressive and so persistent as it is today. There is scarcely a newspaper in the land that could not fill its columns with excellently written material from individuals and organizations that want the world to know what they are doing. This might be called a psychological time for any great body of women to plan for an aggressive and progressive campaign of publicity, for the papers all over the land are now coming up for air after the tremendous tidal wave of publicity. Professional publicity started fifty years ago. The circus was the first organization that hired an expert writer, took him from a newspaper desk to look for features, anything of human interest. Following the circus came the theatre. The high tide of professional publicity was reached during and since the war. Many papers in those days even cut out paid advertising so that they might be able to give their space to these patriotic appeals. Today every organization of any consequence employs one or more skilled writers to tell the newspapers what they are doing. The Girl Scouts have them; the Boy Scouts; political parties, hotels, and even churches have their press agents, and speaking of women's organizations with a splendid publicity staff, I would suggest that if you have time, just look in on the staff of publicity at the national headquarters of the Y. W. C A. It is important that the well-known clubs and the better. known publicity chairmen should be told these things, and your obscure clubs should know them. They should know what the competition is for newspaper space. Yet every newspaper editor is anxious to get stuff that will interest women readers. In New York they hold staff meetings to talk about it. Editors lie awake nights and worry about it. It does not seem to me that the minor clubs should expect pub. licity for their social gatherings, but if that club elected officers and the names of the officers are sent in with the proper initials and names properly spelled, the paper will be glad to use them, because everybody knows that women who are doing anything like to see their names in the paper, provided the names are spelled right. Let a group of these clubs get together and do something, let them resolve to fight against some terribly bad political ring, or get the dramatic viewpoint on it, and have some one who knows how to do the thing present it to the newspapers and they can get all the publicity they want. When the clubs have anything worth while to offer to the papers, and offer it in the right way, they can get about anything in the way of publicity, but it must be worth while. If the Federation wants to have its activities featured in the newspapers, the first and most important thing is to realize the opposition it is up against. This is a day of experts in place for a slipshod press writing publicity. There is no notice coming to the papers with names and initials wrong, dates omitted and written on both sides of a silly little slip of paper. On the day when I accepted the invitation by wire. that came to me to be here, I was lunching in New York with a woman editor friend from the Middle West. Looking across the lunch table I said: "Mary, if you were going to talk to the club women, what would you tell them?" "For Pete's sake, Sallie, tell them to leave out the classy stuff and get the names and initials right," she replied. |