The Business of Medical Practice: Advanced Profit Maximization Techniques for Savvy Doctors, 2nd Edition

Front Cover
David E. Marcinko, MBA, CFP, CMP
Springer Publishing Company, Jun 3, 2004 - Medical - 520 pages

An interdisciplinary team of experts teaches newcomers how to open, staff, and equip an insurance-friendly office for patients, and how to raise the capital necessary for it.

New coverage in the second edition includes:

  • How to write a medical office business plan
  • Compliance methods
  • Risk and programs
  • The insurance CPT coding issues
  • Six-sigma initiatives
  • Futuristic information technology to track clinical outcomes
  • Treatment results and medical care
  • Physician recruitment

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About the author (2004)

This book is destined to become the classic practice management textbook for all physicians and is a must-read for the nations more than two million, independent healthcare providers and their related business advisor. --Antonio Silva, MD, MBA Emory University - Goizveta School of Business Atlanta, Georgia An interdisciplinary team of experts teaches new comers how to open, staff, and equip an insurance-friendly office for patients, and how to raise the capital necessary for it. New coverage in the second edition includes how to write a medical office business plan; compliance methods, risk and programs, and the insurance CPT coding issues; six-sigma initiatives; futuristic information technology to track clinical outcomes, treatment results and medical care; physician recruitment, and more!

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