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dvertising has been a factor—an important factor—in the success of Ivory Soap. But-would you buy Ivory Soap if could get better for the price you pay for Ivory? No!
than you pay
Would you buy Ivory Soap if you could get another soap, as good as Ivory, for less for Ivory? Of course not. Advertising is merely an evidence of a manufacturer's faith in the merit of an article.
Continuous advertising is proof of the public's confidence in it.
Ivory Soap has been advertised, continuously, for more than thirty years.
For bath, toilet and fine laundry purposes; for the nursery: for shampooing; for everything and anything that necessitates the use of a better-than-ordinary soap, Ivory Soap is unequalled.
Ivory Soap..994400 Per Cent. Pure