The Making of the Presidential Candidates 2008William G. Mayer Every four years since 1996, William G. Mayer edits a book of essays on the presidential nomination process. The book consists of 8 chapters, all on various aspects of that process, including the invisible primary, the Iowa caucuses, media coverage, television advertising, campaign finance, voting behavior, and the historical origins of the process. The book has two major objectives: to present a broad overview of the presidential nomination process through a detailed examination of some of its most significant components; and to showcase some of the most interesting work now being done on the politics of presidential selection. |
Contents
A New Trend an Aberra | 39 |
How Television Covers the Presidential Nomination Process | 75 |
Television Advertising during the Presidential Nomination Season | 99 |
Copyright | |
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2000 Democratic activists advertising African Americans aired Al Gore American Politics approved ballot Bill Bradley black vote Buchanan Bush Bush's campaign finance candidate's Carter Clinton Constitution Democratic primaries Dole Dukakis early Edwards effect election cycle electors endorsements evaluations executive exit polls Farrand FECA federal front-loading front-runner fund-raising Gary Hart George H. W. Bush Gephardt Gore governor Hampshire primary Hart Howard Dean important independent invisible primary Iowa caucuses Iowa's issue Jackson John Kerry John McCain leaders legislature Lichter lowa major March matching funds Mayer media markets million momentum Mondale nomination contest nomination process nomination races nomination season paign party identification party insiders party's percent preseason presidential candidates presidential election presidential primaries primary season primary voting raised Reagan received role Senate Sharpton spending limit Steve Forbes Super Tuesday television tion University Press variables vice president voters Washington William G York