Principles of Merchandising |
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Common terms and phrases
1922 ACCORDING accessory equipment advertising annual sales appeal automobile average brand Bureau of Business Business Research buyer buying motives carried chain-store companies chandise commodities competition consumers convenience cost customers delivery department stores discounts dise distribution economy emulation example exclusive agency F. W. Woolworth Company fabricating materials facturer firms gross margin Harvard University industrial installations instances inventory machine mail-order mail-order catalog manager manu manufac manufacturer's manufacturing company ment merchandising plans net profit number of stores numerous obtain Operating Expenses ordinarily particular patronage motives period primary materials problems profit purchase quantity quantity discounts rate of stock-turn result retail grocery stores retail stores S. S. Kresge Company salaries sales force sales promotion sales-force expense salesmanship secure selection seller selling sold specialty steel Stores in 1922 style sumers tion tive Total Expense trade trade-mark turer unit stores utilized volume of sales wholesale grocery wholesale merchants
Popular passages
Page 269 - A word may be purely general or descriptive, and so not capable of becoming an arbitrary trade-mark, and yet there may be an unfair use of such word or symbol which will constitute unfair competition. Thus a proper or geographical name is not the subject of a trade-mark, but may be so used by another unfairly, producing confusion of goods, and so come under the condemnation of unfair trade, and its use will be enjoined.
Page 160 - A selective motive, on the other hand, is one in which the aim is to divert the consumer's expenditure away from other brands of the same article.
Page 264 - ... distinguished from its quality, and which others have not the equal right to employ for the same purposes." Legal cases and text books agree that the function of the trade-mark is to show origin, to identify. The question is, where does identification leave off and differentiation begin? There would be mere identification, without further differentiation of product, in the case of two competing...
Page 14 - Specialty goods are those which have some particular attraction for the consumer, other than price, which induces him to put forth special effort to visit the store in which they are sold and to make the purchase without shopping.
Page 269 - A trademark is an arbitrary, distinctive name, symbol, or device, to indicate or authenticate the origin of the product to which it is attached. And an infringement thereof consists in the use of the genuine upon substituted goods, or an exact copy or reproduction of the genuine, or in the use of an imitation in which the difference is colorable only, and the resemblance avails to mislead, so that the goods to which the spurious trademark is affixed are likely to be mistaken for the genuine product,...
Page 269 - An infringement of such trade-mark consists in the use of the genuine upon substituted goods, or of an exact copy or reproduction of the genuine, or in the use of an imitation in which the difference is colorable only, and the resemblance avails to mislead so that the goods to which the spurious trade-mark is affixed are likely to be mistaken for the genuine product ; and this upon the ground that the trade-mark adopted by one is the exclusive property of its proprietor, and such use of the genuine,...
Page 162 - Emotional buying motives include emulation, satisfaction of the appetite, pride of personal appearance, cleanliness, pleasure of recreation, securing home comfort, and analogous motives. These motives have their origin in human instincts and emotions and represent impulsive or unreasoning promptings to action. Purchases are stimulated through these motives, not by an appeal to reason, but by arousing the desires of consumers to satisfy their instincts and emotions. Rational buying motives are those...
Page 315 - ... in cooperation with the American Petroleum Institute, the National Automobile Chamber of Commerce, and the Society of Automotive Engineers.
Page 155 - On the other hand, the rational motives for buying are handiness, efficiency in operation or use, dependability in use, dependability in quality, durability, economy in use, economy in purchase.
Page 31 - A large majority of the retail stores in the United States are what I prefer to call unit stores. Sometimes they are called "independent" stores or "regular" stores. A unit store is a store without an elaborate departmental organization that is owned and managed as an independent unit for the sale of goods through personal salesmanship. Unit stores are used most extensively for the distribution of merchandise such as groceries, hardware, agricultural implements, shoes, men's clothing and furnishings,...